It Started With Bumble

2022
brand campaign

OVERVIEW

In celebration of its 10th year, Bumble set out a contest calling for couples who met on the app to win a chance at marrying their match in Las Vegas, Nevada.

Combining Bumble's newly refreshed brand identity with a signature kitschy, Las Vegas twist, we transformed the Little White Chapel into the Little "Yellow" Chapel.

I designed various experiential touchpoints, including exterior chapel and hotel signage, limousine wrappings, printed memorabilia, and organic social posts leading up to the event.

ROLE

Design

CREDITS

Creative Director: Martin Sanchez
Design Leads: Christina Chern, James Hannaford
Creative Lead: Nicole Jahns
Art Director: Tim Cooper
Senior Designer: Misha Hunt
Copywriter: Salwa Rogers
Motion Designers: John Hughes, Sarah Nouri

Organic Social