Curology: Warm Science Illustrations

OVERVIEW

A vast number of medical illustrations floating around the internet often exhibit the same issues: they are medically inaccurate, overly stylized beyond recognition and reliability, and are difficult to interpret.

As a brand that regularly educates a Gen-Z audience on complex medical conditions, our team sought to redefine what these crucial medical illustrations could look like across all our touchpoints.
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Ranging from topics like the types of acne and many the benefits of tretinoin, we partnered with a freelance illustrator and our internal medical team to develop a dynamic and flexible library of 35 illustrations that walk the fine line between visually engaging and medically accurate.

I played a key role in spearheading development, regularly reviewing illustrations, and providing feedback to our illustrator while coordinating with our medical team to ensure medical accuracy at every stage of the process.