Curology: The Sunscreen
OVERVIEW
Curology's most requested product, The Sunscreen, is a quick-absorbing, non-greasy formula that's kind to acne-prone skin but tough on UV rays. To help support the product's launch, our team created the campaign's visual identity, lifecycle emails, and organic social assets.
As a designer for this campaign, I worked on conceptualizing the campaign's visual identity and designing the supporting organic social assets.
ROLE
Concepting
Design
CREDITS
Creative Director: Martin Sanchez
Design Director: Malisa Kuch
Senior Art Director: Nastacia Chubinsky
Copy Lead: Nicole Jahns
Motion Lead: Blake Piyathanapong
Designer: Rebecca Fong
The visual identity we developed uses our signature lavender and pairs it with a bright UV green. Graphic elements like the sun and clouds communicate how The Sunscreen should be used no matter the weather, season, or occasion.
